Do videos contribute to the success of online website promotion?

The biggest challenge for online shoppers is their inability to inspect the products before buying, so the only way they could rely on in that case was the pictures, as the brands tried to capture all the details of the products from all possible angles and dimensions, but this method was not proven effective This is why most of them started to focus on using videos that explain the look of the product, how to use it, its advantages and disadvantages, as this method provided a better shopper experience and a realistic feel.

Many statistics indicate that videos that promote products sell more than images, which is why brands use videos to increase their sales. Videos increase interactions, shares, and conversion rates because they express the feelings of shoppers and explain the nature of products better than text and images. Store visitors and convert potential customers into buyers, as brands use videos to create awareness of them and tell their story, shoppers want to know what makes a brand unique when they try it for the first time, and videos are an effective social media marketing strategy as they can make a big buzz about products or brands.

That is why if you are planning to create an online store or work on the success of your advertising campaigns, you should only share short videos that display and promote your services and products in a simple and easily understandable manner, as specialists expect that 90% of online traffic will be from videos.