What are e-commerce platforms?

An e-commerce platform can be defined as a software application that allows you to create a website that sells and buys online between the seller and the consumer. The seller displays and markets the virtual assets "products and services," while the consumer can use the electronic platform to browse products, shop, and then obtain and verify goods and services.

This type of commerce requires prior preparation and extensive software to manage sales, inventory, customer service and all the operations that take place within the electronic platform, in addition to development teams that provide the necessary software solutions and frequent maintenance work, but this does not mean at all that e-commerce platforms are limited to the technical field only, It must also take into account the entire business process by studying the behavior of customers, providing them with the best services and following marketing strategies that help develop the platform, increase sales and obtain the largest number of potential customers, and this is what e-commerce platforms provide.

E-commerce platforms are essential to the business success of any small or large retail company. They have facilitated the exchange of different goods and services using advanced technology. They also offer a wide range of features and technologies, such as: supply chain management, searchability, pricing and electronic payments transfer, Marketing and commerce via the Internet, conducting promotional campaigns, personalizing sales and preferred services, exchanging electronic information and others, and therefore it is subject to expansion and growth in the coming years.